Workwear for women
At a four-day event held by MASCOT, Le Mans winner and former DTM race driver Tom Kristensen thrills the audience. The theme for the MASCOT event was speed, movement and acceleration, which also was the reason why MASCOT had invited Tom Kristensen to come and give the participants an experience they won’t forget.
Tom Kristensen is a well-known name within motorsport due to his nine victories in the Le Mans 24 hours. But Tom Kristensen was also extremely successful for Audi in the DTM. »That’s why Tom was a perfect choice for inspiring the enthusiasm of the guests of our Danish clothing partner for motorsport and the DTM,« says Romolo Liebchen, Head of International Partnerships at Audi Motorsport. »They were equally impressed by the new MASCOT headquarters and our new DTM car.«
More than 750 of MASCOT’s European distributors attended the opening event of the new headquarters in Pårup, west of Silkeborg, where a new workwear range inspired by the Audi Sport cars’ dynamism, colours and design lines, where presented for the first time. Besides product presentations and a tour of MASCOT’s new headquarters, it was in particular the race with Tom Kristensen that were one of the absolute highlights of the event. »It has been a great pleasure to have Audi Sport and Tom Kristensen visiting us at our new headquarters in Denmark. Our cooperation with Audi Sport is inspiring on all levels and we share many of the same values and work methods. Both companies are known for quality and product development based on endless tests. That is one of the important reasons for us to expand the cooperation,« says Michael Grosbøl, MASCOT’s managing director.
The event in Denmark marks the beginning of a more extensive partnership between Audi Sport and MASCOT. In the 2019 season, an Audi RS 5 DTM sporting the MASCOT logo and MASCOT colours will be on the DTM grid for the first time. The race cars for the 2019 DTM with their four-cylinder turbo engines delivering more than 610 horsepower are currently being assembled at Audi in Neuburg, Germany. The new Audi RS 5 DTM in its final specification will make its first public appearance on April 4 at a PR event in Munich.
The DTM season will open at the Hockenheimring on May 4.
The car that is going to run in DTM is very similar to the race taxi driven by Tom Kristensen and in which he gave selected MASCOT distributors a ride in during the event.